Camp Virginia

Project: Camp Virginia, Recruitment
Industry: Non-profit and Institution
“When the Great Scorer comes to mark against your name, he writes not if you won or lost, but how you played the game.” (Grantland Rice)

The camp’s philosophy and motto serves as a perfect opener for this recruitment video. Camp Virginia is an extraordinary summer camp for boys attended by many of the grandsons and great grandsons of its first campers in 1928. The founder’s son, Buck Pitt, runs the camp today. Buck spent 29 years as headmaster and president of Collegiate Schools in Richmond, VA. This 20-minute video, driven by interviews, was shot in one great summer week.

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