Donnie Shaffer Homes

Project: This New House, Marketing
Industry: Corporate

As a builder in the upper end of the business, how do you convince potential buyers, many of whom live thousands of miles away, that you are the right team for the job? This marketing video, through in-depth interviews, introduces customers to the personalities they'll be counting on. Conveying a passion for quality, superb post-construction follow-up, and a bit of humor, this video has had a dramatic effect on their market share. Edge Media also produced 3D virtual home tour using QuickTime VR that they now use on their website.

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