A very high-caliber hospital in a very small town needs to attract doctors to its Family Practice Residency program. How? You get personal. We recommended they start by saying things about themselves that no one else can say.
Edge Media created a 10-minute video, driven by interviews, exposing the feelings the residents, physicians and professors have about the residency program, each other, and the advantages of being in a small program in a small town. Viewers learn that new residents get to be on the front line of patient care and develop the kinds of doctor-patient relationships they'll experience in their own practices instead of seeing a constant stream of new faces like residents in larger teaching hospitals.
This intimate video portrait was so popular, the Self Memorial Foundation asked us to re-purpose the interviews and covert footage into an endowment support piece.
You will need Flash Player 8 or above to view the video on this website. You can download and install the plugin by clicking here.