This ADDY and TELLY award-winning campaign, shot on 35mm film in a 60 second format, uses no narrator - only the sound bites of the interviewees combined with an original musical score and extensive use of sound effects and ambience. This series of dramatic and highly emotional stories about life-or-death experiences sliced through the advertising clutter in Georgia's second largest medical community.
A second campaign, Exceeding Expectations, is a group of seven, 30-second spots shot on 35mm film that introduce University's corporate culture campaign to the public. Images illustrate the values University Health feels the public should expect from their health care provider. The campaign was also a multiple award winner.